July 4th is a blast for us, but for dogs, it's one of the most stressful days of the year. Animal shelters consistently report that July 5th is their busiest intake day, with lost pets flooding in after fireworks send dogs bolting in a panic. In fact, microchip companies have reported a 30–46% spike in lost pets around the holiday weekend.

The reason comes down to instinct. Fireworks trigger a dog's fight-or-flight response the same way a real threat would. Dogs with noise phobias can experience a racing heart, shaking, panting, and even temporary memory loss of their surroundings, which is why even well-trained dogs bolt and can't find their way home.

The good news is that preparation makes a real difference. Make sure your dog's ID tags and microchip info are up to date before the holiday. Keep them indoors in a quiet, interior room with the windows closed. White noise, a worn t-shirt with your scent, and calming background TV or music can all help take the edge off during the worst of it.

Summer brings fireworks, storms, and high anxiety for dogs. Did you know more pets go missing on July 4th than any other day of the year? To keep your pack safe, turn your TV into a science-backed shield.

DOGTV is the ultimate non-medicated tool for easing fear, stress, and noise phobias. Its patented visual frequencies mask scary booms, creating a sanctuary of calm. Best of all? DOGTV has unlocked a free section to help soothe separation anxiety, curb boredom, and stimulate high-energy dogs.

It’s not just for dogs, either! YOU get hours of free content, including Wild Tails - a new, hilarious show where 4 vet techs share shocking and silly stories from the front lines of pet care. Find training tips, meditate with your dog, view adoptable dogs & so much more!

This 4th of July, close the windows, open the DOGTV app, and protect your best friend. If you love dogs, you’re going to love DOGTV.

Start streaming free today!

Thank you to DOGTV for sponsoring Daily Dig.

• Helps dogs through noisy summer moments: DOGTV offers calming videos designed for dogs, which can be especially helpful during thunderstorms, fireworks, and other anxiety triggers.

• Gives pet parents useful guidance: The free section includes training, expert tips, and resources to help spot signs of fear, anxiety, and stress.

• Creates a calmer home setup: Pairing indoor time with soothing sounds or visuals can help make a “safe space” feel more comforting for anxious pets.

• Supports the whole pack: Along with dog-friendly programming, humans can explore content like “meditating with your dog,” The Adoption Show, and more.

• Free to start watching: Pet parents can download the DOGTV app or visit DOGTV.com to access calming content before summer stress peaks.

Help your dog feel more prepared for summer. Start streaming free today!

🐶 Join us on Instagram for more cute dog content

Daily Dig is inspired and brought to you by our wonderful dogs. Our dogs, and all the other pups out there, make the world a happier, brighter place.

With lots of love,

Ivy, Callie, Finnegan, Stitcher, and Huey 🐾

🦴 A Little Treat

🐶 DOTD: Give your pup the spotlight by submitting them for the dog of the day! Reply to this email with the best pictures of your dog. Be sure to include their name and a short description so they can be featured in an upcoming newsletter.

🥰 Spread positivity: Do you enjoy starting your day off with our community? If so, please consider forwarding this email to help us spread our love of all things dogs!

💌 Reply for a surprise: If you are reading this reply "woof" for a surprise in your inbox!

Welcome to Daily Dig! We’re a small team of dog lovers who strive to bring a pawsitive dose of pup content to your inbox every morning. Join our pack of over 180,000 paw pals when you subscribe today!