A growing number of pet parents are rethinking what goes into the bowl. Instead of traditional kibble, they’re choosing fresher, minimally processed meals: often tailored to their dog’s age, breed, activity level, and even health history. Think personalized nutrition, not one-size-fits-all scoops.

So what’s behind the shift? Fresh diets typically use gently cooked ingredients and skip some of the heavy processing required to make shelf-stable kibble. That can mean more intact nutrients, higher moisture content for hydration, and simpler ingredient lists. For dogs with sensitive stomachs or skin issues, fewer fillers and more identifiable ingredients can make a noticeable difference.

There’s also the customization factor. Some fresh food companies formulate recipes alongside veterinary nutritionists and adjust portions based on your dog’s weight goals and lifestyle. An active two-year-old Labrador and a senior Shih Tzu don’t have the same needs, and fresh feeding leans into that reality.

It’s not about trendiness. It’s about meeting dogs where they are. For many households, fresher food feels like a natural extension of how they already think about their own nutrition: less processed, more personalized, and built around long-term wellbeing.

More pet parents are taking a closer look at what’s actually in their dog’s bowl, and many are choosing fresh food over highly processed kibble.

That’s why JustFoodForDogs, the #1 vet-recommended fresh dog food, makes real, human-grade meals using whole ingredients like USDA-certified meats and fresh vegetables, gently cooked to preserve nutrients and support digestion.

Developed alongside veterinarians, these science-backed recipes are designed to improve overall health, from shinier coats to better energy and stool quality. With fresh frozen, JustFresh shelf-stable options, and even custom diets available, it’s never been easier to upgrade your dog’s daily nutrition.

Fresh food isn’t a trend, it’s a smarter way to feed.

See all of JustFoodForDogs’ different meal options here.

Thank you to JustFoodForDogs for sponsoring Daily Dig.

• Real ingredients you recognize: Made with USDA-certified meats and fresh vegetables, gently cooked to preserve nutrients.

• Backed by veterinarians: Developed alongside experts and recommended by vets for whole-body health.

• Noticeable benefits: Supports shinier coats, steady energy, healthy digestion, and better stool quality.

• Flexible feeding options: Choose from fresh frozen, shelf-stable JustFresh, or even custom diets to fit your routine.

If you’re rethinking what’s in the bowl, this is the perfect place to start. Explore all of JustFoodForDogs’ meal options today.

Daily Dig is inspired and brought to you by our wonderful dogs. Our dogs, and all the other pups out there, make the world a happier, brighter place. ❤️

With lots of love,

Stitcher, Minnie, & Finnegan 🐾

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